Thursday, January 27, 2011 12:00 pm Eastern Standard Time.

Presented By ASPE (REP 2161): David Mantica & JT Moore

In 2007 ASPE made the decision to build an Electronic Marketing Department…and as they say the rest is history (Well at least history to us). We are now a Google Certified Partner successfully utilizing AdWords and Analytics. We operate three blogs, run multiple twitter accounts, and send over three million emails a year. This is all in addition to the +3 million direct mail pieces that we send each year.

It definitely didn’t happen all at once, and we are still working out some of the kinks, but it was the right thing to do and one that has given new life to our multi-channel marketing strategy. In this 45 min web seminar JT and David will go through the initial process taken to start up the department, the metrics used to measure success and plans being built for the future, including the continued integration of all of our channels.

There is no perfect solution, and the path to success is unique to every business, but hopefully you will gain insight based on our experiences (both positive and negative) and learn from some of our best practices. After the formal presentation we will open the session up for questions, giving you the opportunity to get more information about how you can apply the material to your unique situation, as well as to ask any questions you may have.

If you have initiated or are planning to initiate an electronic marketing solution with the goals of building a department or integrating the capabilities into your existing marketing team, this 45-min session will give you practical and real-world ideas to test and potholes to steer clear of.

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