Share

Live Webinar July 27th, 2016, 10:00 am – 11:00 am  EDT or
Live Webinar July 27th, 2016, 1:00 pm – 2:00 pm  EDT
Duration:1 hour Webcast – Up to 1 Category C PDU – Free PDU
Hosted By: Gartner Webinars

Has this happened to you?

Too often a simple comment by marketing to a stakeholder of “that seems pretty easy, they should be able to do that” becomes a major problem.

Marketing may not be aware of the impact on the project or the profitability of the project  by things they may have said.

Project Managers are often not aware of the hidden promises that  e marketing may have made to stakeholder in acquiring the “SALE” until issues comes up in the middle of the project .

It is to everyone’s advantage, the Project Manager, Marketing, and the Customer, to have open communication to resolve issues before they occur.

Great customer experience design demands data-driven insights from marketing, but Customer Experience (CX) teams miss out on this vital input because they don’t know what marketers can offer.

By capturing critical insights and integrating them into each step of the CX design process, marketers can best influence CX success.

Join Augie Ray (LinkedIn profile, Gartner bio) and learn how to avoid problems in your project before they begin!

Discussion Topics:

  • How marketing can best influence and support Customer Experience (CX)
  • How to identify what assets drive each stage of the customer journey
  • How to deploy your marketing resources to make the most urgent and important improvements to your Customer Experience (CX)

PDU Category C (PMBOK 5) documentation details:
Process Groups: Initiating, Planning
Knowledge Areas: 4 – Integration 5 – Scope

  • 4.2 Develop Project Management Plan
  • 5.3 Define Scope
  • 13.1 Identify Stakeholders
  • 13.3 Manage Stakeholder Engagement

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for:
Align Marketing & Customer Experience
To Build Loyal Advocates

0 0.5 0.5
Technical Project Management Leadership Strategic & Business Management