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Live Webinar September 14 2011 – 12:00 pm – 1:00 pm EST
Duration: 1 hour webinar Credits: 1 PDU Category C Free
Sponsored by American Management Association (REP 1294)
Presented by: Dave Ulrich
Although the AMA is an REP this opportunity may not have a course number Contact the AMA for further information.

  • Great individual leaders may come and go, but great leadership capability endures over time.
  • Great leadership is defined more by the value created than actions taken.

Similar to a brand that customers rely on and that stands the test of time despite individual products that don’t succeed, leadership value can be assessed by the extent to which leaders personal actions reflect customer expectations. Leaders need to build on their strengths to strengthen others.

In this program, Dave Ulrich will discuss his extensive research about leadership and focus on one of the key principals of effective leadership using an “outside/in” approach.

What You Will Learn:

  • Two major trends in leadership
  • Six steps to creating a leadership brand
  • Unique leadership differentiators that can make the difference
  • How Successful leaders continually tie their brand identity to the changing expectations of customers
  • How to examine your company’s leadership competency model to see if it reflects your customers’ expectations
  • Why it’s necessary to assess your leadership brand at different stages of development
  • Specific practices that instill the leadership brand

Presenter: Dave Ulrich is a professor of business at the Ross School of Business, University of Michigan and co-founder of The RBL Group. He has written a number of influential books covering topics in HR and Leadership, including his latest HR Transformation: Building Human Resources From the Outside In. Dave is currently on the Board of Directors for Herman Miller, is a Fellow in the National Academy of Human Resources, and is on the Board of Trustees of Southern Virginia University. He has been ranked the No. 1 Management Educator & Guru by BusinessWeek, selected by Fast Company as one of the 10 most innovative and creative leaders and named the most influential person in HR by HR Magazine.

The discussion will be followed by an interactive session, where we will address specific questions asked by members of the audience. While attending this program is FREE, reservations are required.

Click to register for Creating Your Leadership Brand: Developing Leadership from the Outside/In