Live Webinar August 15th, 2012 – 12:00 pm – 1:00 pm EDT
Duration: 1 Hour Credits: 1 PDU Category C – Free PDU
Presented by American Management Association (REP 1294)
Although the AMA is an REP this opportunity may not have a course number Contact the AMA for further information.

When you want to be understood, tell a story

Over the last decade, storytelling has become one of the most rapidly growing communication tools used by business leaders and executives.

Companies like Disney, 3M, Motorola, and the World Bank have adopted storytelling as a key method of influence and leadership. Instead of corporate memos, email, and PowerPoint presentations, storytelling is now being used to inspire and motivate organizations, to create a vision for the future, to define culture and values, to set goals and build commitment to them, and to lead change.

What You Will Learn:

• A simple, three-part story structure that’s proven to work
• Tips for turning a good story into a great story by using metaphors, emotion, and surprises, while keeping the style concrete, direct, and engaging

While attending this program is FREE, reservations are required.

We encourage you to register even if you are unable to attend live; you’ll receive replay information following the event.

Presenter: Paul Smith (LinkedIn profile) is Director of Consumer Research at The Procter & Gamble Company. In his 19 years with the company, he’s worked in leadership positions in both consumer research and finance and accounting functions spanning several multibillion dollar business units. He is also a highly-rated trainer in several P&G training colleges for leadership and communications courses. Smith is the author of a new book about using storytelling as a leadership tool, Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire.

PDU Category C documentation details:

Process Groups: Executing

Knowledge Areas: 4- Integration 9 – Human Resources 10 – Communications

• 4.3 Direct and Monitor Project Execution
• 9.3 Develop Project Team
• 9.4 Manage Project Team
• 10.2 Plan Communications
• 10.5 Report Performance

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Crafting Business Stories That Captivate, Convince, And Inspire