Live Webinar January 22nd, 2013, 9:00 am – 10:00 am EST or
Live Webinar January 22nd, 2013, 12:00 pm – 1:00 pm EST
Duration:1 hour Webcast – 1 Category C PDU – Free PDU
Hosted By: Gartner Webinars

Social Media Is More Than Marketing Communications

It is more than Facebook, Twitter, and LinkedIn. It is also more than the enabling technologies – wikis, blogs, social networks, etc.

Social media is really about engaging communities in new ways to achieve otherwise impossible business value.

1. It is about strategy.
2. It is about thriving, surviving or disappearing in a new age of human behaviors fueled by mass collaboration.

Discussion Topics:

• What is really transformational about social media
• How are organizations employing social media for business value
• How do you move your social media strategy forward

Presenter: Nikos Drakos, (LinkedIn profile) Research Director

PDU Category C documentation details:

Process Groups: Planning

Knowledge Areas: 4 – Integration 5 – Scope

• 4.1 Develop Project Charter
• 4.2 Develop Project Management Plan
• 5.2 Define Scope

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Taking a Strategic Approach to Social Media