Live Webinar May 15th, 2013 4:00 PM – 5:00 PM EDT
Duration: 1 Hour Credits: 1 PDU Category C Free
Presented by : O’Reilly® Webcasts

Interviewing users is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that it’s a skill we need to learn, because:

• It’s based on skills we think we have (talking or even listening)
• It’s not taught or reflected on.

People tend to ‘wing it’ rather than develop their skills. Without good interviewing skills, insights may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.

This webcast will look at how to frame the research problem so it has the most impact on the team and their design.

Steve will explore:

• Importance of rapport-building and listening
• Techniques
• Review different types of questions
• Why you need to have a range of question types
• What type of participants to recruit and how to find them

Presenter:Steve Portigal is the e founder of Portigal Consulting, and author of Interviewing Users: How to Uncover Compelling Insights. Steve speaks regularly at corporate events and conferences such as CHI, IxDA, Lift, SXSW, UIE, UPA, UX Australia, UX Hong Kong, UX Lisbon, and WebVisions. His articles about culture, design, innovation, and interviewing users have been published in interactions, Core77, Ambidextrous, and Johnny Holland. He blogs at portigal.com/blog and tweets at @steveportigal.

Click to register for Interviewing Users: Uncovering Compelling Insights