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Live Webinar August 14th, 2013 1:00 PM – 2:00 PM EDT
Duration: 1 Hour Credits: 1 PDU Category C Free
Presented by : O’Reilly® Webcasts

During the first part of this exclusive webcast eventO’Reilly® Webcasts welcomes Eric Ries author of New York Times bestseller The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses for a fireside chat with Ash Maurya author of Running Lean to learn the story behind “Running Lean” and how the material was chosen for the book.

While running experiments is a key activity in a Lean Startup, running effective experiments that lead to breakthrough insights is still considered more art than science.

At the earliest stages of the product lifecycle, when we have relatively few customers, we struggle with making sense of seemingly small scale and qualitative customer feedback.

Even though the mechanics of running experiments are quite straightforward, most lean practitioners fail to run effective experiments.

In this webcast talk, Ash Maurya will teach you how to avoid these pitfalls and instead use a systems approach to craft the right next experiment no matter the stage of your product.

Presenters:

Ash Maurya (LinkedIn profile, @ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog, and which turned into his newest book: Running Lean: Iterate from Plan A to a Plan That Works

Eric Ries, (LinkedIn profile @ericries) entrepreneur and author of the New York Times bestseller The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow.

PDU Category C (PMBOK 5) documentation details:

Process Groups: Planning Executing

Knowledge Areas: 4 – Integration 5 – Scope 8 – Quality

  • 4.3 Direct and Manage Project Work
  • 5.3 Define Scope
  • 8.1 Plan Quality Management
  • 8.2 Perform Quality Assurance
  • 8.3 Control Quality

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for The Art of Lean Testing