Live Webinar January 8th, 2015 1:00 PM – 2:00 PM EST
Duration: 1 Hour Credits: 1 PDU Category C Free
Presented by : O’Reilly Webcasts

You may be a designer, or a coder, or a user experience expert, but you are probably not a data scientist. Still, you want to get more out of the mountain of data you have about your site or app to create a better user experience.

This webcast walks through how to identify the data that means the most to user experience and how to use it to make smart decisions about design.

Participants will come away with:

• Strategies for using a mix of data to make the user experience better
• Tips for tuning in to the right signals from analytics, A/B tests, intercepts, follow-ups, social media, and qualitative research
• Commonly-used metrics that tie in with user experience design
• Frameworks to assess, track, and benchmark site or app data

Presenter:  Pamela Pavliscak  (LinkedIn profile, @paminthelab) is founder of Change Sciences, a user experience research and strategy firm for Fortune 500s, and other smart companies. Over the past 15 years, she’s logged thousands of hours in the field trying to better understand how people use technology and run hundreds of UX studies on almost every type of site you could imagine. Connected to users and their user experiences, Pamela sifts through messy data for patterns, and writes/speaks about how to create better UX’s. Read her blog, People, Pixels & Percentages.

PDU Category C (PMBOK 5) documentation details:
Process Groups: Executing
Knowledge Areas: 4- Integration 5 – Scope 8 – Quality

• 5.2 Collect Requirements
• 5.5 Validate Scope
• 10.2 Manage Communications
• 10.3 Control Communications

As a Category C ‘Self Directed Learning Activity’ remember to document your learning experience and its relationship to project management for your ‘PDU Audit Trail Folder’

Click to register for Data-Informed Design