Live Webinar September 14th, 2016 – 12:00 pm – 1:00 pm  EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: American Management Association (REP 1294)

Although the AMA is an REP this opportunity may not have a course number Contact the AMA for further information.

Cisco Uncovers the Impact of Language on Customer Experience

Everyone’s talking about customer experience. And yet, in all the conversations about customer journeys and touch points, most people overlook the most tangible expression of their brand: the language they use when communicating with customers.

Cisco’s brand experience team saw an opportunity to use language to change the game in an industry where products are complex and jargon is widespread.

Find out how the award-winning Cisco Language Program is changing the way people experience their brand and playing a positive role in engaging web visitors and helping them win new business.

Cisco had a language problem.

During this webcast you’ll hear about the steps they took to understand and address this issue along with some helpful advice you can apply in your organization:

• How research showed Cisco that its language was hurting its customer experience
• How the Cisco brand experience design team is tackling the big, hairy goal of changing the way 70,000 people write
• How to get your senior stakeholders to buy into the idea of changing your language
• Where to start with your own brand language program, and how to keep up the momentum
• How to measure success once you’ve done it

We encourage you to register even if you are unable to attend live; you’ll receive replay information following the event.

Presenter: Anelia Varela (LinkedIn profile, @aneliavarela) is US Director at The Writer, came to New York  to continue to change organizations through the language they use.  Anelia helps brands like Unilever, Cisco, Google and Electronic Arts realize the power of words to change how people see them and shape their culture, and even make and save money in the process. She was foreman of the Writing for Design jury at the 2014 D&AD Awards and chaired the Advanced Learning Institute’s Strategic Employee Engagement conference in New York.

Click to register for:
The Voice of Experience:
How Language Can Improve Your Customer Experience

NOTE: For PMI® Audit Purposes – Print Out This Post!  Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.