Online Webinar – Recorded June 2024
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

Some 75% of B2B buyers say they prefer a representative-free purchase experience, according to the Gartner 2022 B2B Buyer Survey.

It is possible this is a short-sighted, idealistic viewpoint from customers; but it is an undeniable signal that B2B brands must increase their ability to engage buyers through digital channels.

Today’s B2B buyer is an omnichannel buyer who engages in a mix of self-service digital and sales representative interactions. CMOs must determine how best to orchestrate high-value buyer engagement across a mix of digital and human channels along the buying journey.

In this webinar, Rick LaFond  (LinkedIn profile) Gartner Director Analyst will help marketing leaders determine the types of interactions that buyers find most valuable, and provide specific actions that marketing teams can take to increase omnichannel B2B buyer value.

Discussion Topics:

• Create highly valuable digital interactions that support buyer journey progression
• Enable sellers to augment digital value and deliver high-value customer interactions
• Integrate marketing and sales processes to deliver a consistent cross-channel experience

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Orchestrate High-value B2B Buyer Engagement Across Channels

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded June 2024
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

The employee value proposition (EVP) is traditionally designed to provide an employee experience with features that meet workers’ needs.

With the shift to hybrid work as well as persistent difficulties with employee engagement and talent acquisition, organisations must offer more to remain competitive.

Chief Human Resource Officers (CHROs) must evolve their organisation’s EVP to deliver a more human deal centered around the whole person, their feelings and life experiences, connectedness and talent attraction/management.

Join this HR webinar as a Gartner expert explores what employees want and expect from their organisation’s EVP and what CHROs and HR leaders must do to deliver a more human deal in today’s environment.

You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

Discussion Topics:

• Understand how the EVP must evolve to meet the changing needs of employees
• Identify what actions CHROs can take to build employee EVP satisfaction
• Evaluate the effectiveness of EVP offerings to maximise ROI of investment

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
HR Leaders, Evolve Your Employee Value Proposition
For Changing Work Environment

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded June 2024
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

As customer demand fluctuates, marketing leaders aspire to deliver immediate value through personalized digital engagement but encounter capability gaps and resource constraints.

The right approach requires generating “compounding value” that catalyzes customer productivity. Join this complimentary marketing webinar to learn the specific types of commercially productive digital engagement, how certain channels can generate compounding customer value, and get examples from companies delivering catalytic digital experiences.

Discussion Topics:

• Identify capability gaps for personalized digital engagement
• Generate “compounding value” that drives more customer activity
• Get examples of companies that deliver catalytic digital experiences

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Marketing Leaders, Drive More
Commercially Productive Digital Engagement

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded June 2024
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

As generative AI (GenAI) continues to extend its reach, so much about this emerging technology remains uncertain, including the security concerns it raises.

Join Dennis Xu (LinkedIn profile) Gartner Sr Director Analyst in this Gartner GenAI webinar  as he  breaks down the top security risks and threats that GenAI raises for organisations and, more importantly, the steps that technical architects can take to make sure the enterprise can implement GenAI more securely to reap its benefits.

You will get answers to your most pressing GenAI questions, a copy of the presentation slides and actions you can take to help fulfill your organisation’s strategic goals.

Discussion Topics:

• dentify the top security risks for GenAI
• Determine the 6 security risks and threats your organisation must address
• Find out how to secure your organisation as you implement GenAI

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
How Technical Architects Can Stay Ahead Of GenAI’s Top 6 Security Risks

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded July 2024
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

The use of generative AI (GenAI) tools, specifically AI coding assistants, by software engineering leaders has resulted in a 380% increase in Gartner inquiries on developer productivity within a year, and this number continues to rise.

Software engineering leaders are under pressure to measure and improve productivity. But, how can your developers take advantage of GenAI tooling, while increasing productivity and improving developer experience?

Join this complimentary Gartner IT webinar as our expert presents the Gartner Leadership Vision which equips software engineering leaders with the strategy, data and key topics to create value for the organization.

You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

Discussion Topics:

• Explore how GenAI improves developer productivity
• Determine which developer metrics are most effective to measure
• Measure and improve developer experience

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Gartner 2024 Leadership Vision for Software Engineering:
GenAI, Developer Productivity & DevEx

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.

Online Webinar – Recorded August 05th 2024
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

The scope and complexity of generative AI (GenAI) projects vary significantly, as does the maturity and ability of organizations to effectively address the broad set of potential requirements.

Successful GenAI projects must focus their efforts in ways that match their maturity in key areas. This task is further complicated by the rapid evolution of GenAI over the last 18 months, with major new options entering the market regularly.

As a result, new ‘immature’ options must constantly be understood and considered as part of your overall plan.

In this Gartner leadership webinar, Bern Elliot, (LinkedIn profile) VP Distinguished Analyst  as he provides leaders with a framework for understanding and prioritizing their GenAI projects based on their maturity in key areas.

These key areas include strategy, governance, use cases, value/cost, data, GenAI operations, sourcing, and workforce.

You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

Discussion Topics:

• Explore key areas necessary for successful GenAI project implementation
• Assess and prioritize GenAI initiatives to align with your organizational maturity
• Understand what characterizes organizations with greater levels of GenAI project complexity

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
A Generative AI Immaturity Model: Agility Needed

NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.