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Online Webinar  – Recorded June 13th 2023
Activity Type: Education – Online or Digital Media  1 PDU – Free
Provider: Training Magazine Network

How can you collect deep insights from training participants (and others) to support your surveys or other training evaluation data? Try focus groups!

Focus groups offer the opportunity to go deeper and add detail and variety to a dataset – much more than would be obtainable with surveys alone.

A focus group is essentially a group interview or small group discussion during which a moderator asks questions in an interactive group setting where participants are encouraged to talk with each other as well as with the moderator.

They offer a great way to gather in-depth information about participants’ thoughts, feelings, experiences or opinions on a specific topic.

Learn:

  • How to set up and prepare for focus groups and what to expect before, during and after focus group sessions.
  • How to invite and encourage focus group participants to share their stories.
  • How focus groups can be used to both develop surveys and to corroborate survey data

Presenter: Sheila B. Robinson, Ed.D., (LinkedIn profileCustom Professional Learning, LLC, is a speaker, educator, and consultant with a passion for the science of teaching and learning, presentations, and asking questions. Through her talks, professional development workshops and university courses, Sheila teaches people how to make the most of professional learning and how to ask good questions, along with program evaluation, survey design, data visualization, audience engagement, and presentation design.  Sheila is also a Certified Presentation Specialist (CPS)™, Director of Education, Training and Advocacy at the Presentation Guild, and Senior Design and Facilitation Consultant with Evergreen Data.

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Using Focus Groups To Collect Quality Training Eval Data

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NOTE: For PMI® Audit Purposes – Print Out This Post! Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.