Developing a strong employer brand is the key to both engaging your current employees and attracting the right kind of talent. But how do you get executive level buy-in and support from stakeholders to bring your brand to life?

A captivating employer brand can only do its job when backed by a carefully-crafted and executed strategy.

It’s all about taking what’s great about your company and purposefully sharing it with others, while using tools like data that relates to multiple audiences, social media messaging, and internal and external campaigns.

Join Elizabeth Vassolo, (LinkedIn profile) Head of Employer Brand at The Kraft Heinz company as she shares the basics for developing a global employer brand from building the business case, developing the message and activating it across touch points.