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Live Webinar December 20th, 2022 – 1:00 pm to 2:00 pm EST
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Human Capital Institute

In the wake of the Great Resignation, HR has been hustling hard and rolling out countless new initiatives in support of attracting, engaging, and retaining employees.

But half the time it feels like employees aren’t even paying attention, and just making them aware of your initiatives is half the battle!

That’s where marketing skills come in – join HR pros Allie Collins (LinkedIn profile) VP of Marketing, GoCo & Ashley Widener (LinkedIn profile) Director of Marketing to learn how to think and act like marketers, their employee engagement efforts are only going to have minimal impact.

In this session, you’ll get tips from an award-winning marketing team on how to message and market your HR initiatives to truly engage employees and get maximum impact.

After this one-hour session, you’ll be able to:

  • Measure recruiting as a funnel & identify exactly which parts of your recruiting process can be improved
  • Improve quality of hire with better candidate profiling
  • Increase employee engagement and retention with better employer branding and smarter engagement efforts

Note:

SHRM has pre-approved this webcast for 1 General recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™ recertification through the HR Certification Institute.

SHRM has pre-approved this webcast for 1 Professional Development Credits (PDCs) towards SHRM-CP℠ or SHRM-SCP℠ Certifications.

Click to register for:
How To Think Like A Marketer To Hire, Engage, & Retain Talent

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Ways Of Working Technical
 Power Skills
Leadership		 Business Acumen Strategic / Business

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