Balancing the employment brand with the consumer brand is not an easy order as it requires a dedication to being true to your collective ambition  and  a commitment to help talent reach individual aspirations.

Estela Vazquez Perez, (LinkedIn profile) Director of Employment Brand at RBC®, one of the top five megabanks in the world, was able to take the definition of a brand and ensure that business and human resources leaders were able to articulate brand implications in designing reputation management, brand development and employee experiences that support sustainment of their high-performing organizational culture.

This webcast will provide HCI members with the key first steps needed to take employment brand beyond the buzzwords and into the action plan for business, brand, and people strategies.

• Can you truly, deeply and madly be different?
  • Implications sponsoring the compelling differentiators for employment brand development.
• Do you have what it takes to make that promise?
  • Employee experiences that support sustainment of high-performing organizational culture.
• Not so fast on the fun creative concepts?
  • Draft reputation management briefings for internal communications and Recruitment Marketing Strategies and your advertising agency.