Live Webinar September 23rd, 2019, 10:00 am – 11:00 am EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

In a recent Gartner study of almost 1500 significant technology purchases, only 27% were considered high quality deals that were good for the customer and the vendor.

Every enterprise customer is different, but technology and service providers (TSPs) can discover behavior patterns that will let them tailor marketing and sales approaches to win more profitable opportunities and help their customers succeed.

In this webinar Hank Barnes (LinkedIn profile, Gartner bio)  Gartner Distinguished VP Analyst; explores findings from this recent Gartner research study on enterprise technology buying.

Hank looks at the data through approach-driven lenses that offer unique perspectives for how you should think about and interact with your customers and guide them toward successful outcomes.

Hank suggests practices that product marketers can adopt to increase their chances of driving high quality deals.

Discussion Topics:

• Key customer behaviors that contribute to high-quality deals
• Signs of buying dysfunction
• Marketing and sales tactics to accelerate good business

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Increase The Odds Of High Quality Deals
For Technology Service Providers

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