Online Webinar – Recorded September 17th, 2019
Activity Type:  Education – Online or Digital Media 1 PDU – Free
Provider: Gartner Webinars

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Taking a position on polarizing societal issues feels very risky to most companies, with communicators and CEOs alike worried about potential public fallout.

Yet, the latest Gartner Communications research shows the majority of stakeholders respect and admire companies that are willing to speak out about polarizing issues, and are much more likely to take supportive actions as a result, such as purchasing, advocacy, and applying for employment.

In this webinar, Ed Cranwell  (LinkedIn profile) Gartner Sr Principal Advisory looks deeper into these research findings and help you navigate changing stakeholder expectations.

Discussion Topics:

• The current state of stakeholder expectations
• Characteristics to consider when crafting your message
• Surprising findings on stakeholder responses and behavior

Click to register for:
Navigating New Audience Expectations
(Stakeholder Expectations)

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