Live Webinar January 25th, 2021, 10:00 am – 11:00 am EST
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

To more effectively break through and connect with buyers at the top of the funnel, you must focus on both the content type and the message within. Product marketers at B2B companies most frequently cite thought leadership content, videos, and case studies as keys to driving more leads (MQLs).

In this webinar Alan Antin (LinkedIn profile, Gartner bio) Gartner Sr Director Analyst looks at how marketers most effectively use these content types today and what strategies you need to optimize them.

Discussion Topics:

• The best-performing top-of-the-funnel content types
• Important considerations for optimizing content
• How to measure content performance

Return to the web page to watch both the live and on-demand webinar.

Click to register for:
Top Of The Funnel Content Strategies That Engage Buyers

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