Live Webinar May 30th, 2018, 9:00 am – 10:00 am  EDT
Activity Type: Education – Course or Training  1 Hour  1 PDU
Provider: Gartner Webinars

Building a business case on the basis of improving the customer experience (CX) is not easy.

The benefits must first be experienced by the customers and drive increased customer satisfaction, loyalty and advocacy. Then it has to result in improvements in either reduced costs and revenue growth or improved value for citizens in the longer term.

In this webinar, Ed Thompson, (LinkedIn profile) VP Distinguished Analyst examines how to build a business case to gain approval for a CX technology investment.

Discussion Topics:

• Why measuring ROI of a CX technology project is so difficult
• How to build a business case to gain approval for a CX technology investment

Click to register for:
How To Build Your Business Case To Improve Customer Experience

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