Online Webinar  – Recorded December 8th 2020
Activity Type: Education – Online or Digital Media 1 PDU – Free
Provider: ProjectManagement.com / Gantthead (REP #2488)
Once viewed your PDU Will automatically Be recorded with PMI®

ProjectManagement.com / Gantthead premium content
Is available to PMI® members.

What do customers want? They want products! What do customers need? They need features that solve their problems.

How do you address your customers’ needs and wants? Find some applied approaches and verified techniques to help you understand your customers better while providing the value they are looking for.

In this webinar Peter Monkhouse & Joanna Tivig will start with defining the 3Rs of listening: relate, reflect and reshape as a technique for you to gather valuable customer insights.

They will use this feedback to introduce the value proposition canvas as a tool to analyze your customers’ pains and gains.

Once you understand the customer problem, it is time to identify the product features that will address the problem. In the end, you will be able to build the link between your customer, your product and your project, to better position your organization for a successful delivery.

Presenters:

Peter Monkhouse. (LinkedIn profile) President MonkArt, teaches a variety of project management & business courses at Ryerson University, University of Toronto, and University of Calgary. Peter has actively led projects and project managers in the areas of education, consulting, engineering, information technology, health, and organizational change from multinational organizations to startups.  Peter has taught thousands of students in PM in a variety of formats. He has been an active volunteer with PMI for 20 +years and presently sits on the PMI Education Foundation Board of Directors. Peter has a BSc (Engineering) & an MBA.

Joanna Tivig, (LinkedIn profile) is a Lecturer, Agile Leadership Coach and Speaker with 15+ years of executive experience launching successful products and portfolios in and outside Canada. She is also a committee member & organizer of Toronto Agile Conference. Joanna has been a Lecturer for UofT School of Continuing Studies for 10+ years. She recently launched her own business, focusing on improving the productivity of Agile teams. She has led successful transformation projects (Branch Transformation and Agile Adoption) in the Financial Services sector.  Joanna has a Bachelor Degree in Education & Foreign Languages, and holds multiple certifications in Business, Project Management and Agile.

Note: You have to sign in to ProjectManagement.com with your PMI® credentials to register for this opportunity. If you are not signed in with your PMI® credentials you will not see the “Register for this webinar” link

Click to register for:
Customer Feedback: Nuggets of Gold

NOTE: For PMI® Audit Purposes – Print Out This Post!  Take notes on this page during the presentation and also indicate the Date & Time you attended. Note any information from the presentation you found useful to your professional development and place it in your audit folder.