Online Webinar  – Recorded September 30, 2021
Activity Type: Education – Online or Digital Media 1 PDU – Free
Provider: ProjectManagement.com / Gantthead (REP #2488)
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You have developed your personas, the architypes representing your customer segments. Now you know more about your market segment and target market.

But how do you develop the product that will address the needs of your persona?

In this webinar Peter Monkhouse & Joanna Tivig will show you, with examples, how product features are defined using the user story mapping exercise to develop user stories.

Once user stories are written, then they can be grouped into releases, with the first release being your MVP or Minimum Viable Product.

During the webinar they will describe use an example to develop a story map and group the stories into a product backlog. The product backlog will keep the team focused on delivering value to customers.

Presenters:

Peter Monkhouse. (LinkedIn profile) President MonkArt, teaches a variety of project management & business courses at Ryerson University, University of Toronto, and University of Calgary. Peter has actively led projects and project managers in the areas of education, consulting, engineering, information technology, health, and organizational change from multinational organizations to startups.  Peter has taught thousands of students in PM in a variety of formats. He has been an active volunteer with PMI for 20 +years and presently sits on the PMI Education Foundation Board of Directors. Peter has a BSc (Engineering) & an MBA.

Joanna Tivig, (LinkedIn profile) is a Lecturer, Agile Leadership Coach and Speaker with 15+ years of executive experience launching successful products and portfolios in and outside Canada. She is also a committee member & organizer of Toronto Agile Conference. Joanna has been a Lecturer for UofT School of Continuing Studies for 10+ years. She recently launched her own business, focusing on improving the productivity of Agile teams. She has led successful transformation projects (Branch Transformation and Agile Adoption) in the Financial Services sector.  Joanna has a Bachelor Degree in Education & Foreign Languages, and holds multiple certifications in Business, Project Management and Agile.

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Click to register for:
Persona To Product: User Story Mapping & Projects

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